Shahid Ashraf | Choux By SA

Join us in this exciting episode as we chat with Shahid Ashraf, the talent behind CHOUXBYSA. Shahid tells us about his journey from being a chef to creating his own business, baking special halal choux pastries that people love. He talks about the ups and downs he faced in the restaurant world and how different his learning experiences were at Shatec and the Chocolate Academy.

Shahid also introduces us to his new baking creations, like the delicious dark chocolate with homemade marshmallows. He shares how important it is to try new things in baking and to make sure everything looks perfect for his customers. He even gives us a peek into how he started working with Hanafi in 2019 and why making a good first impression with his packaging is so crucial.

Looking forward, Shahid dreams of bringing his business to Malaysia. He offers some wise words for anyone starting their own business, reminding us to keep going no matter what. Plus, Amir and Nazreen get to taste Shahid's newest treats, making for a tasty ASMR moment in the episode.

Don't miss this episode, mixed with baking magic and business tips.