Shad Salleh | Ad Guru

In this episode, Shad shares his transformative journey from being a rebellious student to becoming a seasoned advertising professional. He reflects on how hands-on experience in various advertising agencies proved more valuable than academic study, teaching him vital skills in creative content development, client management, and the art of the marketing hook. Shad also discusses the nuances of adapting international marketing campaigns to fit Singapore's unique cultural sensitivities and regulatory landscape.

The conversation takes a personal turn as Shad recounts the challenges of being retrenched from a senior management position after his company was acquired. Facing the daunting task of job hunting with a young family to support, Shad sent out 200 resumes and grappled with lower salary offers, yet he remained determined to move forward and seize new opportunities. Additionally, the podcast delves into the complexities of digital marketing today, contrasting the simpler times of 2020 with the current challenges posed by data privacy updates like iOS 14. Shad emphasizes the critical importance of adapting strategies, such as optimizing sales funnels and understanding KPIs, to maintain effective ad campaigns and close sales successfully.

Tune in to gain insights from Shad's extensive experience and learn how resilience and continuous learning can lead to professional growth and personal satisfaction in the rapidly changing world of marketing.

A BIG THANKS TO OUR SPONSOR

Aliyah Rizq Holdings Pte Ltd, originally operating under the name ‘Aliyah Rizq Farm’, was established as a family-run venture in 2015. The business commenced on a modest 2-acre backyard farm located in Mersing, starting with a mere 30 goats and sheep. The primary aim was to offer services related to aqiqah and qurban, catering to specific religious and communal needs.

As the enterprise flourished over the years, it saw significant expansion. By 2017, operations were relocated to a larger 25-acre site in Bio Desaru, alongside its sister company ‘Agropreneur Farms Sdn Bhd’. The farm, at this stage, had become a sanctuary for over 500 livestock, encompassing not just sheep and goats, but also horses and alpacas, diversifying its animal husbandry practices.

The growth trajectory continued, and by 2022, Aliyah Rizq Holdings further extended its operations to encompass 100 acres in Desaru, marking a substantial increase in its capacity and reinforcing its commitment to broadening its services in the region.

Aliyah Rizq Farm invites you to seize a business opportunity by becoming a Qurban agent. This role involves providing Qurban services to those in need, allowing you to earn additional income. Take advantage of this chance by visiting https://tgnpodcast.com/arhagent.