Ronald Soh | WinPro

Ronald Soh, founder and managing director of WinPro, takes us through three decades of entrepreneurship in Singapore’s fast-changing IT industry. Starting his business right after graduating from NUS, Ronald shares how he pivoted from software to hardware, survived the 1997 Asian Financial Crisis, and rebuilt from near rock-bottom. His reflections on competition, resilience, and keeping operations lean are packed with hard-won lessons for any business owner.

Ronald then dives into how he stays ahead of technology trends, the thinking behind WinPro’s e-commerce strategy, and why he believes in preparing years in advance for crises. From navigating the rise of AI to building unbreakable business models, his advice is clear: be willing to disrupt yourself before others do. This is a must-listen for founders who want to build businesses that can survive—and thrive—through any season.

A BIG THANKS TO OUR SPONSOR

This podcast episode is brought to you by by Intermarine APAC.

This Episode is Sponsored by WinPro

For over 30 years, WinPro has been one of Singapore’s most trusted IT service providers, delivering reliable hardware, infrastructure, and technology solutions to businesses of all sizes. Founded on the belief that IT should be practical, efficient, and built to last, WinPro helps companies stay ahead with proven systems, expert support, and forward-thinking strategies.

Whether it’s powering your daily operations, preparing for future challenges, or scaling your technology with confidence, WinPro is your partner in building IT that works today and for the long run.

🔗 Discover how WinPro can power your business