Randomly Relatable SG | Podcast

We sat down with Uwais and Shuraim from the Randomly Relatable SG podcast, who shared the humble beginnings of their podcasting journey. Starting with nothing more than an iPhone for recording, they explain how a workshop with Bella Haja sparked their interest in podcasting due to its growing popularity.

They also delve into the strategic decision to diversify their podcast by bringing in a female perspective, leading to Sabrina joining the team. The trio discusses their early distribution efforts, the challenge of carving out a niche in the crowded podcast space, and the crucial role of having hosts with great chemistry and shared values.

As the discussion unfolds, RRSG credits the addition of Sabrina for enhancing their podcast’s appeal and relatability, noting her conservative values and charismatic presence as key factors in their increased listenership.

They outline their adaptive marketing strategies during the COVID-19 pandemic, which significantly boosted their audience as people consumed more media from home. The team shares the evolution of their sponsorship approach, from modest beginnings to more ambitious sales tactics, reflecting on the learning curve of monetizing a podcast.

The episode also provides a candid look at the challenges faced throughout their five years of podcasting, such as dedicating every Saturday to recordings and the ongoing effort to secure sponsors while balancing personal commitments.

A BIG THANKS TO OUR SPONSOR

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