Nadah Latiff | Hello Kind Macros

In this episode of our podcast, Nadiah Latiff, the founder of Hello Kind Macros, delves into her transformative journey from a career in fashion merchandising to pioneering a healthy meal subscription service. Facing personal health challenges, Nadiah’s battle with fertility issues steered her towards nutrition and a healthier lifestyle, ultimately inspiring her to start a business that reflects her passions. She shares valuable insights on the necessity of building connections, taking calculated risks, and validating business ideas through market testing before taking the entrepreneurial plunge.

Transitioning to entrepreneurship wasn’t easy. Nadiah discusses the logistical hurdles of her meal service, particularly delivery challenges, and how she navigated these obstacles by fostering a supportive team and implementing effective strategies. Balancing her roles as a business owner and a mother, she underscores the importance of having robust backup plans and empowering her team to operate independently.

Looking ahead, Nadiah reveals her ambition to possibly sell her business within five years, underscoring the importance of having diverse exit strategies. She also introduces her latest venture, Hello Kind Kids, aimed at enhancing children’s wellness and fitness, highlighting the critical role of adapting to market trends and evolving consumer behaviors in achieving sustained business success.

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