Haikkel & Luqmaan | SGFR

We explore the entrepreneurial journey of Haikkel and Luqmaan, the dynamic founders of SGFR. Starting in 2020 as a small fishing supply shop, SGFR swiftly pivoted to become a popular importer of snacks when they noticed a drop in demand for their original products. Guided by Haikkel’s early entrepreneurial lessons from his father and a mentor from Mustart, and Luqmaan’s knack for content creation, the duo successfully transitioned their business focus.

Facing challenges such as high operational costs and market biases, they cleverly shifted gears by clearing out old stock through fire sales and venturing into the snack market. This bold move paid off, allowing them to significantly grow their revenue and expand into multiple stores. Today, SGFR is not just surviving but thriving, with ambitions to become the largest candy store in Southeast Asia. They continue to innovate with new ventures like Quench, their own brand of traditional ice cream drinks, despite facing hurdles in product development and market competition.

Tune in to hear more about SGFR’s journey from modest beginnings to their expansive vision for the future, underscoring the power of adaptability, innovative marketing, and strong partnerships in the business world.

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