ERISU

In this episode, we dive into Erisu's remarkable journey from a determined 'Shampoo Boy' knocking on salon doors to the founder of a sought-after hairdressing brand, ERISU. Starting with just a dream and a strong work ethic, Erisu quickly advanced in his career, adapting each hairstyle to his clients' lifestyles and overcoming challenges along the way. He shares insights into the significance of partnerships, the impact of COVID-19 on his business, and the importance of maintaining high standards through effective salon management.

ERISU's expansion to two locations within a year is a testament to Eri's leadership and the brand's popularity. Eri is now dedicated to mentoring the next wave of hairstyling talents, emphasizing not just skill in hairdressing but also in professional sales. With a focus on "Divide & Conquer," Eri navigates the complexities of business management and reflects on the effects of cancel culture on his brand.

Tune in to hear Eri's inspiring story of growth, resilience, and vision for the future of ERISU. Click here to listen now and discover the keys to building a successful brand in the competitive world of hairdressing.