Building a Plant-Based Business with Purpose and Profit

In this episode, Mieke takes us through her entrepreneurial journey in the plant-based food space. What started as a personal lifestyle choice soon became a mission-driven business rooted in sustainability and health. She opens up about the early challenges of product development, educating consumers, and balancing profit with purpose while growing a brand that aligns with her values.

From understanding customer needs to refining her go-to-market strategy, Mieke reveals what it takes to build a business that’s both ethical and scalable. Her story is a reminder that meaningful ventures begin with clear intent and relentless execution.

A BIG THANKS TO OUR SPONSOR

This podcast episode is brought to you by Conscious Emergence.

This Episode is Sponsored by Mindo Foods

Mindo Foods is redefining what it means to eat well—with plant-based products made for real people, real flavours, and real impact. Built on the belief that good food should nourish both body and planet, Mindo Foods crafts wholesome, sustainable alternatives that don’t compromise on taste or texture.

Join the movement towards mindful eating and discover how Mindo Foods is shaping a better future for food.

👉 Explore more at tgnpodcast.com/mindofoods.